You work as an International Business Manager in a multinational (MNC). Write an international business plan arguing why your company should set up a business in a country of your choice. Select Vietnam, one industry, one real MNC to write business plan

| May 13, 2014

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1. Introduction (5%):
a. Briefly discuss your company background, industry features and business expansion opportunities
b. Outline the structure of your business plan
c. Indicate sources of information used in preparing this report
2. Market Analysis (25%):
Global-Country-Industry Analysis
a. Examine the market attractiveness of the host country
b. Evaluate country-industry specific incentives/restrictions on FDI, foreign ownership and domestic industry structure
c. Assess feasibility of market demands, agglomeration & location bound resources and infrastructure network
d. Analyse the Push-Pull motivations for internationalization and give reasons for your business expansion
Note for students:
 Conduct market analysis using relevant IB concepts (ie Institutional Based View, L-advantages, Transaction Costs, Comparative Advantage, Strategic Trade Theory, Theory of National Competitive Advantage).
 Apply research skills to business challenges
 Exhibit cross cultural competence
 Demonstrate ethical values
3. Company’s Competencies (20%): Company Specific Analysis
a. Analyse the scope of your firm’s specific advantages and limitations
b. Discuss how to build and leverage your firm’s competencies to gain competitive advantage
Note for students:
 Demonstrate a comprehensive understanding of the discipline and an ability to provide discipline-based solutions relevant to the business and professional communities.
 Use OLI theory and OL-advantages, resource based view and dynamic capability concept to determine your firm’s internalisation process.
 Use supportive evidences, with facts & figures to substantiate your arguments
4. Mode of Entry (15%):
Country-Company strategic alignment
a. Select an entry mode and argue why it is the best suited investment option.
b. Evaluate your firm’s entry mode strategy with company business model and competencies.
Note for students: Use Dunning’s OLI eclectic paradigm and Internationalization process models & strategies to assess the viability of entry mode for internationalisation of your firm.
5. Operational strategies (15%): Company’s strategy-structure integration
a. Develop an implementation plan to achieve your expansion programs and goals.
b. Identify potential implementation synergies and risks.
Note for Students: Use Integration-Responsiveness Framework to develop your firm’s internalisation plan (ie. International Financial Mgmt, CSR, Marketing, IHRM Policies, Supply Chain & Logistics Network Mgmt).
6. Conclusion (10%):
 Summarise your short and medium term risk management plan
 Evaluate the feasibility of your risk management approach
 Include a contingent exit plan
 Demonstrate that you have advanced knowledge to Masters’ level in International Business
7. Business report structure (10%):
a. Professional report format with well supported arguments
b. Good combination of academic journal articles (at least 5) and country-industry-company reports
c. Harvard referencing system and correctly structured reference list
d. Good English grammar and within word limit
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