You are required to critically analyse the current strategic position of the organisation chosen by your group for the presentation. Your analysis should include

| July 7, 2016

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You are required to critically analyse the current strategic position of the organisation chosen by your group for the presentation. Your analysis should include:

  • An evaluation of the external business environment in which your chosen organisation operates
  • A critical assessment of the strategic resource capability of your chosen organisation
  • An examination of the extent to which your chosen organisation is in strategic fit with its environment

In both tasks you should use relevant theories/paradigms reviewed during the course of the Module MOD001147 as a focus for your analysis.

Text that must be used Lynch R (2011) Strategic Management 6th ed. FT Prentice Hall

Your group must select a “live” case from business and explore the various strategic issues related to the case.

The presentation should include:

  • An evaluation of the external business environment in which your chosen organisation operates
  • A critical assessment of the strategic resource capability of your chosen organisation
  • An examination of the extent to which your chosen organisation is in strategic fit with its environment
  • A critical appraisal of a range of strategic options available to your chosen company
  • Specification of your preferred option, with justification

Your group’s presentation will last for a maximum of 25 minutes plus 5 minutes for questions.

Your group should provide TWO printed copies of the visual aids used plus ONE brief written outline of the role each member of the group played in the preparation & delivery of the presentation. It is essential to demonstrate that each member of the group plays a full and active part in this assignment.

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