You are a marketing manager for a hospitality organisation in London. You have been assigned to create a booklet to present it to the board of Directors.

| February 24, 2014

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Assignment
Case Study/Background Info LO 1 (ALL)
Part – 1
You are a marketing manager for a hospitality organisation in London. You have been assigned to create a booklet to present it to the board of Directors. The booklet should include the following:
1. Introduction to the chosen organisation
2. Include 2 definitions of Marketing from different academic sources.
3. Explain the importance of Marketing.
4. Mention the types of management orientation and explain the type used by your organisation and justify.
5. Describe the Macro and Micro environment of your organisation.
6. Mention the different consumer markets targeted by the hotel and justify their choice.
(Hardcopy to be submitted in the academic administration office)
Individual work
A5 size booklet
Word count: 750 words (+/- 10%)
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