Which of the five stages of the traditional family life cycle constitute the most lucrative segment(s) for the following products and services: (a) telephone party lines, (b) a Club Med vacation, (c) Domino’s pizza, (d) compact disc players, (e) mutual funds, and (f) motor homes? Explain your answers.

| May 21, 2014

Which of the five stages of the traditional family life cycle constitute the most lucrative segment(s) for the following products and services: (a) telephone party lines, (b) a Club Med vacation, (c) Domino’s pizza, (d) compact disc players, (e) mutual funds, and (f) motor homes? Explain your answers.

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Identify one traditional family and one nontraditional family (or household) featured in a TV sitcom or series. (The two families/households can be featured in the same or in different television shows). Classify the traditional group into one stage of the traditional FLC. Classify the nontraditional group into one of the categories described in Table 10-11. Select two characters of the same gender and approximate age, one from each group, and compare their consumption behavior (such as clothes, furniture, stated or implied attitudes toward spending money).
With a paper and pencil, spend one hour watching a network television channel during prime time. Record the total number of commercials that aired. For each commercial using a celebrity endorser, record the celebrity’s name, the product or service advertised, and whether the celebrity was used in a testimonial, as an endorser, an actor, or a spokesperson.

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