Walmart's Expansion in Africa: A New Exploration Strategy

| April 14, 2015

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Case Study – Walmart’s Expansion Strategy in Africa: A New Exploration Strategy (Page PC3-27)
Instructions:

Please read the case and answer the following questions (instead of the questions at the end of the case study in the textbook):

1. Evaluate Walmart’s global presence as one of the largest companies in the world.

2. Why did Walmart fail in Germany, Japan and South Korea?

3. What were Walmart’s expectations behind the acquisition of Massmart in Africa?

4. Identify at least three challenges that Walmart will have to face in the African continent.

5. What did you learn from this case?

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Category: Business Studies

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