University of St Francis Health Services Marketing Analysis The Director of Patient Engagement in a relatively large upper-Midwestern city is participating in a strategic planning process. At the committee meeting, the marketing director had presented an overview of the largest demographic projections of the region, which were somewhat disconcerting. “The region is showing a large outgrowth and decline among several important demographic groups,” the marketing director noted. “There is a 1.6% decline in the important demographic of 26- to 40-year-olds reflective of our declining economic opportunities for jobs, and there is a decline in the 60- to 75-year-olds, who are moving to retirement locations.”
The group agreed that this was a situation facing many similar communities in the upper-Midwestern area, but the hospital had two competitors of good size in the region.
-Provide your recommendations as to promotion strategies to consider at this stage of the life cycle for the organization and the market.
1- One page APA Style.
2- The answer must be from the materials below:
(Chapter 11. Promotion) from Textbook: Essentials of Health Care Marketing, FOURTH EDITION, Eric N. Berkowitz.