Unit VIII Project BP&S For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan.
For Part 3, you will focus on the following points:
internal and external issues,competition,future outlook for the organization, andimplementation of tools for measuring business success.
Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you will also need to conduct some outside research. For the future of the organization, you may be creative and add your own insight on where you see the company going. You will need to reference your textbook and at least one outside source for this assignment. You are encouraged to utilize the CSU Online Library, but you may also use external sources, as long as the source is reliable.
Your project must be a minimum of three full pages in length, not counting the title and reference pages. Make certain to include an introductory paragraph.
I have attached Unit IV and VI Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 1
Unit IV Project
Business Policy & Strategy
Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 2
Description of the Selected Company, Products and Services
Macy’s, Inc. is one of the frontrunners in retailing of clothes and other apparel. It consists
of three major brands, including Bluemarcury, Bloomingdale, and Macy’s. Macy operates
websites, stores, and mobile applications (Bowman, 2019). It sells a wide range of clothes for kids,
women, men, and teenagers, home furnishings, cosmetics, and other consumer goods. The
corporation provides its services through the internet and outlet stores.
History of the Company
Macy’s was first started in 1929 by Rowland Hussey Macy. This happens shortly after
several failed retail ventures. The founder ventured into technological advancement that changed
the retail industry. He was the first retailer to endorse a woman Margaret Getchell to his business
as an executive. During this time, Macy was known doe its creative merchandising, where it
introduced tea bags and baked potatoes with multicoloured towels. It was also the first retailer to
sell liquor in New York City. In 1930, it became the world’s largest store, occupying over one
million square feet of retail space.
Analysis of the Company’s Strategy, Mission, and Organizational Structure
Macy’s Inc. vision is to become an international retailer that offers quality trademarks in its
stores through vibrant websites. Its mission is to increase sales for different products available
within the stores and maximize returns on investments. The company’s strategy includes localizing
the selling strategies to reach as many customers as possible, both online and offline (Bowman,
2019). Macy’s organizational structure comprises the CEO, the executive director, managers,
directors, supervisors, and the staff. The company is getting rid of its middle-level managers as a
way of restructuring its organizational structure. The structural changes will include store
managers instead of middle-level managers.
Need to cite historical, statistical, and informative data that is not the writer’s original thought throughout the paper.
Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 3
What Does The Strategy, Mission, And Organizational Structure Say About The Company?
Macy’s strategy, mission, vision statements and organizational structure tell a lot about this
company. First, they help direct the company’s strategy towards success. Second, they provide the
goals and objectives that can be used as the components of a business strategy (De Treville, 2014).
Third, they outline the standards for business performance metrics that the firm strives to achieve.
Finally, they can be used as the fundamental tools to attract the stakeholders and engage other
segments to establish business partnerships with other companies. Some of the positive aspects of
the mission, strategy and organizational structure are powerful when shared with the employees.
The employees can recall these aspects upon request. Finally, the company can adopt these
strategies and implement them in business operations.
Macy’s Company’s Short-Term and Long-Term Goals
Macy’s short-term goals include strengthening customer relationships and accelerating
digital expansion. The company will enhance customer relationships by issues rewards and loyalty
programs. It will accelerate digital growth by using technological innovation. The long-term goals
include becoming the leading international retailer in the retail industry. It will achieve this by
optimizing its portfolio store and working on the short-term goals.
Ways to Improve the Strategy, Mission, and Organizational Structure
Macy’s can use different strategies to improve its organizational structure, mission, and
design. First, it can take advantage of the human resource to develop effectiveness. Second, it
should emphasize education and growth. This will help the managers to understand the strengths
and weaknesses of these aspects and improve them accordingly (De Treville, 2014). Third, the
company should keep the customers in mind by producing quality products and services. This will
help reinforce the mission and strategy. Finally, the company should apply technology in its
Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 4
organizational structure to strengthen its operations. This strategy will improve the effectiveness
and efficiency of the firm.
Unit IV Project BUS 4302-21.01.00-1A22-S1 Business Policy & Strategy 5
Bowman, C 2019, “What are dynamic capabilities and are they a useful construct in strategic
management?” International Journal Management Review, vo.11 no.1, pp.29-49.
De Treville, S, Shapiro, RD & Hameri, AP 2014, “From supply chain to demand chain: the role of
lead time reduction in improving demand chain performance,” Journal of Operations
Management, vol.21 no.3, pp.613-627.
Unit IV Project