THREADED DISCUSSIONS: Part 3- 1 page with a peer-reviewed citation

| July 14, 2015


Marketing Services and Opportunities

  1. What are some potential risks or drawbacks from changing or expanding the scope of your organization’s service line, in order to reach new markets?
  2. Are there any benefits for doing so?

Does the “dog” (organization) wag the “tail” (marketing), or is it the other way around?

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