The study of Consumer Behaviour is essential for the successful development and implementation of marketing strategy

| March 26, 2014

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This assessment will measure the students’ academic writing and research capabilities on the critical aspect of a consumer behaviour topic. Following is the essay topic:
“The study of Consumer Behaviour is essential for the successful development and implementation of marketing strategy”
Do you support this statement? Justify your answer by gathering evidences from a wide range of scholarly research in the field of Consumer Behaviour studies.
Hints:
A good starting point to approach this essay is by looking at the ‘overall model of consumer behaviour’.
You may use any specific industry/brand as an example to reflect your opinions. For instance – fast food industry/McDonalds etc.
Guidelines:
This is an essay. So write it in the format of essay. See student workbook for a detailed guideline on how to write an essay.
At least 6 peer-reviewed journal references are required. You need to write at least 2000 words. 10% word tolerance over the limit applies.
Note : I will also upload the pages of the original book for the unit so you can reference them .
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