The qualitative assignment has three major components:

| June 19, 2015

The qualitative assignment has three major components:

A. Developing and critiquing a qualitative data analysis strategy:

1) Choose a particular qualitative data analysis approach and critique it from the literature. E.g. Creswell (2007)* identifies five major qualitative approaches:
a. Narrative research
b. Phenomenology
c. Grounded theory
d. Ethnography
e. Case study

*Creswell, J. W. (2007) Qualitative Inquiry & Research Design: Choosing Among Five Approaches, Thousand Oaks, CA: Sage.

2) Develop a qualitative analysis strategy for the particular approach chosen.


B. Gathering qualitative data:
3) Ethical procedures and protocols must be developed and used e.g. information sheet, informed consent etc. With permission/ethical clearance all interviews should be recorded. Procedures must be explained and relevant documents used and all to be included in the appendices.
4) Conduct a qualitative interview with one student who is on your programme for a minimum of 10-15 minutes. Additional forms of data are permitted if relevant in context and ethically cleared.
5) The general area to develop a qualitative enquiry around is conducting academic research or undertaking academic study. A data collection protocol should be designed in context and included in the appendix.
6) Specific questions should reflect and be appropriate to the nature of the qualitative approach adopted in part A above. Some very general example questions around academic research covering different approaches could be:
a. What does research mean to you?
a. How has your understanding of research evolved?
b. Describe your experience of becoming a researcher?
c. How does your research context and environment affect you?
d. What are the features of the research environment you do your research in?
e. How does your research challenge you?
f. How does your research influence your learning?
g. How does academic culture influence you? How would you characterise it?
h. Tell me about your research journey?
i. Tell me your story of reaching this point as an academic researcher?
j. How does independent reading and collaboration with colleagues influence your progress in the research process?
k. How did research oriented programmes develop skills for you?
l. When and how did particular research topics make sense?
m. Any other issues that you perceive are important to your research?
You can therefore only interview one person on your programme (giving you some of your project data) and only be interviewed once (giving another student on your programme some of their data).
7) Interview two students who are not on your programme but who are college students, or recently graduated, following the same procedure as in 2) above. Note the students may be at any college doing any programme but should be capable of providing informed responses to the two general areas noted above and in the context of the particular analysis strategy adopted. The identity of the three interviewees and their details (e.g. programme of study, location, other details) should not be provided unless consent is given by the interviewee to do so. Consent may be given to use pseudonyms e.g. interviewee A, B and C.

C. Analysing qualitative data.

8) Import the three transcripts into NVivo.
9) Use NVivo to analyse the transcripts to create nodes. A minimum of 20 initial nodes should be created (excluding autocoding nodes).
10) The coding should follow the chosen qualitative data analysis strategy selected in part A. Further reading is necessary here.

11) Use NVivo to create, merge, code-on and work with nodes to develop the analysis of the data.

12) Save and print off node reports to be included in the project appendix. NB: print these at strategic points in the analysis process e.g.

a. Initial node report following first compilation of unrelated nodes.
b. Final node report showing nodes as a result of the completion of the analysis process (this report should indicate some hierarchical system).
13) Perform any other forms of relevant analysis e.g. manual analysis such as matrices, use of attributes, searches, queries, autocoding, memoing etc. These may occur at any or all phases of the analysis.
14) Provide a map or flowchart of the actual qualitative analysis process you followed, mindful of qualitative strategy adopted in part A.
15) Provide a summary (in Word) of your conclusions from the analysis of the three transcripts (Maximum 1-2 pages). This conclusion accounts for the analysis of the data
generated from the interviews in part (B) and reaches conclusions. Your conclusions should make reference to, and make sense of, the NVivo model presented (see below). Present conclusion in most effective way to convey results of data analysis.

16) Prepare a model(s) using NVivo’s modelling function based on the conclusions.

17) Briefly relay your own reflections on the QDA project process (maximum one page)




Use of automatic table of contents, headers and sections is strongly recommended (see dissertation guidelines). Specifications: spacing 1.5, Times new roman, font size 12, justified text (left and right aligned), ring bound, and academic style/formatting conventions as per the guidelines. All tables and figures must be numbered, titled, introduced and commented upon.
The document should be presented in the following order:
o Title page (Title, name, student no., programme, stream).
o Page (i) – a quotation (a quotation on qualitative research that has most pertinence to you. Please include a sentence or two to explain what it evokes for you somewhere beneath it. Provide the source reference in a footnote).
o Page (ii) – Declaration page (Please remember to sign and date it): I declare that this qualitative analysis project is wholly my own work except where have made explicit reference to the work of others. I have read the Doing a Dissertation in Business, Structured Masters Programs: Research Policy, Procedures and Guidelines and hereby declare that this document is in line with these requirements. I have discussed, agreed and complied with whatever confidentiality or anonymity terms of reference were deemed appropriate by those participating in the research and dealt appropriately with any other ethical matters arising. I have uploaded the entire dissertation as one file to Turnitin® in Moodle, examined my ‘Originality Report’ by viewing the detail behind the overall ‘Similarity Index’, and have addressed any matches that exceed 3% when quotations and bibliography are excluded. I have made every effort to minimise my overall ‘Similarity Index’ score and the number of matches occurring.
In the unlikely event that any of the individual unaddressed matches exceed the 3% threshold, a loose-leaf note should be inserted to provide a valid explanation. Please see Student Manual Turnitin by J. Casey/S. Byrne or the Student User Manual at (all available in Moodle).
o Page (iii) – Acknowledgements
o Page (iv/v) – Table of contents

o Page (vi) – Abstract
o Page (vii) – List of abbreviations
o Page (viii) – List of appendices
o Page (ix) – List of figures
o Page (x) – List of tables
o Page (1-5) – Critique/development of a qualitative data analysis strategy.
o Page (6-7) – Conclusion from the qualitative analysis.
o Page (8) – Model(s).
o Page (9) – Map or flowchart of the actual qualitative analysis process followed.
o Page (10) – Reflections on QDA project process.
o Page (11) – References
•?Must be exactly as per the dissertation guidelines.
•?If you have the pdf of the article that you can print do not put in the web referencing convention but use the one for a journal article (web URLs can be very cumbersome and do not display well).
o Page (12…) – Appendices
• The three fully transcribed interviews (Word processed).
• Any other relevant analysis documentation.
• Two NVivo reports (early and final).

• NVivo model(s).

• Ethical procedures and protocols.

• Data collection protocols.

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