The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a ten-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.

| May 21, 2014

The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant’s location. Construct a ten-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.

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Do you anticipate any major changes in your lifestyle in the next five years? If so, into which VALS™ segment are you likely to belong five years from now? Explain.
Some marketers consider benefit segmentation as the segmentation approach most consistent with the marketing concept. Do you agree or disagree with this view? Why?

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