The influence of Brand loyalty on purchasing behaviour of Thai consumers

| September 29, 2015

The influence of Brand loyalty on purchasing behaviour of Thai consumers

Order Description

The influence of Brand loyalty on purchasing behaviour of Thai consumers

Chapter1: Introduction

Chater4: Findings and discussion
4.1introduction
4.2 Findings
4.2.1Respondents’ information (demographics)
4.3 Reliability and validity (analyse and explain each table separately)
-analyse table 2 (Reliability Analyse of Factor of Brand loyalty)
– analyse table 3 (Ranking Factor of brand loyalty)
– analyse table 4 (Income level versus factors of brand loyalty)
– analyse table 5 (Ages versus factors of brand loyalty)
(please provide all 6 tables in the end)(table6 Significance of brand loyalty factors with brand loyalty)
4.4Hypotheses test (explain separately )
The hypotheses focus on the factors that influence consumer in Brand loyalty towards a particular brand. Base on the factors that influence brand loyalty.

4.4.1H1: There is a significant and positive relationship between brand name of coffee café and brand loyalty.
4.4.2H2: There is a significant and positive relationship between products’ quality of coffee cafe and brand loyalty.

4.4.3H3: There is a significant and positive relationship between products’ price of coffee cafe and brand loyalty.

4.4.4H4: There is a significant and positive relationship between beverages design and brand loyalty.

4.4.5H5: There is a significant and positive relationship between promotion and brand loyalty of coffee café.

4.4.6H6: There is a significant and positive relationship between service quality and brand loyalty of coffee café.

4.4.7H7: There is a significant and positive relationship between store environment and brand loyalty of coffee café.

4.5 Discussion (separate each)
4.5.1 H1
4.5.2 H2
4.5.3 H3
4.5.4H4
4.5.5 H5
4.5.6 H6
4.5.7 H7

-Summary of Chapter4

Chapter 5 Conclusion(1500words)
5.1 Introduction
5.2 Research Conclusion
5.3 Recommendation and research implication
5.4 future research and development

PS.I will attach the EXEL file to analyse SPSS (ANOVA)
Reliability and Validity (Cronbach’s Alpha, One-Wat ANOVA)
Correlation (please provide all 6tables at the end)
and the empirical research which I have followed

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