The Importance of Mission Statements

| January 7, 2016

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Prepare a case analysis for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich.http://cb.hbsp.harvard.edu/cb/pl/13869357/13869379/8c9f5c6e71f70c7e1656143f94c6f6dd

Closely follow the Case Study Analysis Template by clicking on the hyperlink or you can also find it in Doc Sharing. Please utilize this template format for this Assignment. Use titles and subtitles per the format for readability purposes.

Focus upon the idea of conducting a SWOT analysis with respect to Vertu’s and Nokia’s mission statements (you can include its core values, purpose, and goals too). Be sure to include the SWOT analysis as shown in the Appendix of your paper (after the References page).

Reference:

Kwong-Kay Wong, K. (2011, September 28). Vertu: Nokia’s luxury mobile phone for the urban rich. (Report No. W11208). Watertown, MA: Harvard Business Publishing.

Assignment Checklist:

  • Conduct a SWOT analysis on the case study companies’ mission statements.
  • Create a case study analysis focusing upon the company’s mission statement.

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