The Importance of Major Gifts

| July 29, 2015

To prepare for this Discussion:

  • Reflect on the nonprofit organization Young Life.
  • With the organization in mind, review Chapter 7 in the course text Achieving Excellence in Fundraising. Think about how you would define a major gift for the organization based on its size, mission, and resource development needs.
  • Consider how receiving major gifts might positively impact the organization’s ability to meet resource development goals and deliver services.
  • Think about why major gifts are important to the organization and the opportunities they present in comparison to small and medium gifts.

With these thoughts in mind:

Post by Thursday 7/30/2015 9pm New York Time 1-2 Page Paper APA format …a brief description of the Younglife. Then state, using a dollar amount, what might constitute a major gift for this particular organization and explain why. Finally, describe why major gifts are important to this particular organization compared to small and medium gifts.

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MBA 5841 DB 4
MBA 5841 Case Study 4

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