The Impact of emotional confidence on purchase behavior among students in UK

| March 15, 2014

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Literature Review:
-Summarize the literature in the table format:
Title/ Journal Academics
Research Questions
Key findings
Methodology rationale (qualitative)
Area Literature(Servis Marketing)
Areas of Future Research
1)Keep tight
2)Consumer behavior Model
3)Has to be related services Marketing
4)identify key word
5)Context contribution to the knowledge
6)Harward Style
7)Critical technique
8)That you are aware of what is going on in the field
and thus your credentials
9)that there is a theory base for the work you are proposing to do
10)that your work has significance
11)Literature review starts broad and narrows to show how past research relates to your project
12)each table must be accompanied by an analysis that summarizes interprets and synthesizes the literature that you have charted in the table
13)Avoid global Statements
14)Justify Comments such as no studies were found.
15)if the results of previous studies are inconsistent or widely varying cite them seperately
16)Cite all relevant references in the review section of thesis or journal article.
17)Issue is Consumer Purchasing
18)Don’t use compulsive buying
19)Uk students aged 18-24
20)to attach an appendix a list of the key authors in the field and the area in which they have conducted research.
21)One Overall 3 key objectives
22)Keep very tight
23)Services Marketing ground
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About Burberry/ International expansion and market entry.
Service Marketing


Category: Business and Marketing

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