The Customer Relationship Plan – Discussion

| October 16, 2015

Topic 1: Creating a Customer Relationship Management Plan

Think of a company that has provided great customer service to you recently.

What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services.

Topic 2: Loyalty and Distribution Methods

Are loyalty programs more likely to be successful for certain kinds of products and service than for others?
Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
What are your thoughts on using a franchise as a method of distribution for a business?
Describe the pros and cons referenced with examples to support your thoughts.
200 words each topic in separte para please with reference for each

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Product and Competitive Advantage
Creating a Strong Customer Relationship Management Plan

Category: Marketing

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