SWOT Analysis on Hershey Park

| February 17, 2014

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A SWOT analysis on Hershey Park (Theme Park in Hershey Pennsylvania) and a SWOT analysis on Disneyland located in California. Each of the four areas: Strengths, Weaknesses, Opportunities and Threats should have both an itemized listing and a description (using paragraphs) to explain the items listed. For example, if you list “location” as a strength of Mo’s Barbecue on I-45 and Richey Road, you would need to include a paragraph explaining why this location is a strength (i.e. The shopping center at that intersection has been renovated in recent years and includes several draws to traffic including ….”)
Sample Paper
SWOT analysis is a planning strategy used in managerial organizations. It evaluates the environmental factors and addresses the organizations strengths (S), weaknesses W) opportunities (O) and threats (T). The factors can be categorized as external, (opportunities and threats) and internals (strengths and weaknesses). A company’s strengths are the unique resources and capabilities that give the company a competitive advantage over its competitors. Weaknesses are those negative issues that the company has not yet used for the benefit of earning profit. These maybe the absences of the strong points and are viewed as weaknesses. There are certain opportunities for growth or expansion that maybe found in the environment. These opportunities will assist in achieving the desired objective for the organization. SWOT Analysis Hershey Park Hershey Park is part of the Hershey entertainment and hospitality industries. It is a privately owned company, which was started in 1927 by Milton S Hershey (Hershey PA website, 2010). The business consists of an amusement park, a wonderland, hotels, resorts and lodges among others. In the food industry is the chocolate, candy, among other food items
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Category: Business and Marketing

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