Sustainable marketing

| April 19, 2014

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As part of the writing-intensive requirement, you will write a 2,000-word research paper on a topic of your choice on sustainable marketing.

The purpose of this assignment is to help you become more knowledgeable about an area of sustainable marketing that interests you and will be helpful in your future career. Additionally, this assignment is to further develop your critical thinking and writing skills as well as determining what is appropriate evidence. By appropriate evidence I mean no Wikipedia, blogs, tweets, etc. Do not expect to get all of your resources just by Google-ing. You can gain access to scholarly journals and trade publications through the Library resources. You must include current (not more than 5 years old) journals and publications ? not just websites.

Guidelines for This Research Paper

2. A minimum of SEVEN (7) varied sources are required, FIVE (5) of which must not be websites. Varied sources include professional journal articles and professional publications, reliable Internet sources, and possibly (but not required) an interview. You should cite all of your references used to avoid plagiarism.
4. Your paper should include an introduction that sets up the purpose of your paper. Briefly summarize the topic of the paper. It may be more than one paragraph in length, but usually not more than two. The body of the paper should be informative and possibly persuasive, depending on your approach. You should clearly cite your sources and avoid using long quotes. The conclusion should briefly summarize the point of your paper. Do not bring up new material in the conclusion; rather simply write about what you learned about the topic and the possible impact on people, the environment, and perhaps society in general..
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