strategy

| April 10, 2015

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INSTRUCTIONS:

We’re going to be watching two movies:  Target:  Inside the Bullseye, and The Costco Craze.

Target follows a differentiation strategy, or depending upon who you talk to, a differentiation/low cost leadership strategy.  Let’s assume for this assignment that Target is pursuing a differentiation strategy.  As you watch the movies, be sure to take notes.  What are all of the ways that Target is able to pursue a differentiation strategy?  List all of the actions, bullet-style, and explain each of them in a paper.

Then Costco pursues a low-cost strategy.  Do the same for this link at CNBC, look at the material on the link, and write down all of the factors that create a low-cost strategy for Costco.

LINK OF THE video

COSTCO: http://www.hulu.com/watch/368405

 

 

 

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