| November 12, 2015

Coursework 1 2015
• Limit of 5000 words (+ 10%). However, abstract, tables, diagrams, references and appendices are not included. Please use Calibri font size 12 at 1.5 spacing throughout your report.
• The report must include responses to all of the elements set out in the Assignment Brief. This is an Operations Strategy assignment – please focus on operations management and resist the temptation to drift into more general management areas.

The Brief
Operations is at the core of organisations functioning in the Energy sector and managers must understand how developing and delivering the correct operations strategies will deliver tangible and sustained benefits to the organisation, by contributing directly to the achievement of wider corporate objectives. Using organisation of choice from the oil and gas or energy sectors (Chevron), please write each of the following in an essay format.

1. In order to achieve a sustainable alignment to its markets, the organisation must develop a dynamic and yet efficient operation that has strategic fit. Discuss why strategic fit and sustainability of alignment is important and explain the process of alignment formulation. (10% of score)
2. Critically analyse the role of operational performance criteria within Chevron Upstream Europe, including the implications of resource constraints, time-dependency and focus. (20% of score)
3. Critically evaluate the role that the operations strategy may play in helping Chevron organisation to develop and shape the nature of the supply network in which it operates. (20% of score)
4. The operations strategy is only as good as its implementation. Discuss this statement and critically comment on 5 main factors that can affect the implementation of the operation’s strategy in Chevron. (20% of score)

5. Critically evaluate one of the following aspects of operations management in terms of its relevance to the organisation’s operations strategy, including an explanation of why the Chief Operations Officer should have a good understanding of this aspect.
a. Assets management and maintenance
b. Capacity management
c. Project management
d. Materials management

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Utility Ethics In the Module 3 Case, we will use the Utility Test to inform our understanding of the Enron case study. Required Reading Visit the library, and locate the following article: Madsen, S., & Vance, C. (2009). Unlearned lessons from the past: An insider's view of Enron's downfall. Corporate Governance, 9(2), 216-227. Retrieved from ProQuest. Optional Reading The following additional readings may also be helpful to you as you consider the Case: Chandra, G. (2003). The Enron implosion and its lessons. Journal of Management Research, 3(2), 98-111. Retrieved from ProQuest. Free, C., Macintosh, N., & Stein, M. (2007). Management controls: The organizational fraud triangle of leadership, culture and control in Enron. Ivey Business Journal Online. Retrieved from ProQuest. Sims, R. R., & Brinkmann, J. (2003). Enron ethics (or: culture matters more than codes). Journal of Business Ethics, 45(3), 243-256. Retrieved from ProQuest. Case Assignment In a well-written, 4 page paper, apply the Utility Test to the Enron case study. Keys to the Assignment 1. Choose an ethical issue raised by the Enron case study – e.g., Enron’s accounting fraud, the company’s reward systems, its use of “special purpose entities,” or Enron’s “deal making” culture. 2. Apply the Utility Test: 3. Be sure that you follow each step of the Utility Test (use a separate section heading for discussion of each step of the test): A. Introduce the test. B. Briefly discuss why utility ethics is a valid way of deciding right and wrong. C. Apply the test Step 1: Identify the alternative actions that are possible and the persons and groups (the stakeholders) who will be affected by these actions. Step 2: For each of the most promising alternatives, determine the benefits and costs to each person or group affected. Step 3: Select the action in the current situation that produces the greatest benefits over costs for all affected. Step 4: Discuss what would happen if the action were a policy for all similar situations. D. Draw a conclusion. If the same action is selected in Steps 3 & 4, then the action is an ethical one. If different actions are selected, decide whether the individual action will produce the greatest good and the least harm, for all affected, over the long term.
Explain why it is important for the government to intervene in the following market situations: Perfect competition

Category: essay

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