Strategic Marketing

| December 23, 2015

Week Four: Student Preparation: Read chapters 11-13 (part 4) Strategic Marketing Discussion on market attractiveness and competitive position within the marketing mix strategy and performance plan. How do companies enter new markets or emerging markets to gain market share? Topics for discussion will include (but are not limited to) the following concepts: • Building a market plan • Performance roadmap • Portfolio Diversification • Strategic plan • Market share vs. revenue per customer • Protecting market share • Harvest or divest for cash flow • Relevant articles posted by faculty Homework: Assignment IV (Strategic Marketing) The objective of this assignment is to put you in the position of the decision maker of development of a product/service strategic plan if you intend to beat the competition, or in the case of Toyota, revolutionize a market forever. Format: APA, Font: Times New Roman Size 12, paper length, 5-6 pages.

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