Strategic management

| July 29, 2016

Paper , Order, or Assignment Requirements

Strategic Management

Assessment: Report

Limit: 3000 words

Choose two companies that are listed on the London (FTSE) or New York Stock Exchange, one that has

successfully implemented a strategic initiative, and one that has taken a strategic initiative that has not been


Write a report comparing, contrasting and critically evaluating the two initiatives using material from the

module. Justify your assessment using at least FIVE of the following concepts, tools and techniques discussed in

the course:

 strategic purpose

 industry attractiveness

 resources and capabilities

 competitor and market analysis

 competitive advantage

 portfolio analysis

 industry life cycle

 option evaluation

 organisational design

 change management

Your report should reflect your understanding of the topics covered in the course and your ability to analyse and

apply the appropriate strategic concepts, tools and techniques. You should also demonstrate your research skills

and ability to derive analysis from a range of up-to-date high quality sources. Full in-text citations and a

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