Store Window Display on Fifth Avenue

| April 20, 2015

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M ERCHAN DISE PRESENTATION
TWO.DIMENSIONAL “DISPLAY WINDOW”
Assume the following scenario: You are the new Merchandising Manager for a specialty retailer on Fifth Avenue in
New York. ln order to prove your skills to upper management and your boss, you have been given the project of
creating a display window highlighting the store’s merchandise and store image.
Store Selection
COntent (unique idea and effective use of display concepts) 40 Points
Color Scheme Types of Line Types of Display Display Settings Effective
Composition
. Warm . Cool . Neutral . Primary ;Uvv5L . €& Secondary . Tertiary . Analogous . Complementary o Monochromatic
. Vertical
o Horizontal
” Curved
” Diagonal
Promotional (oneitem,
line-of-goods,
related, or variety)
lnstitutional
. Realistic
o Semi-realistic
. Fantasy
o Abstract
. Balance . Dominance
. Contrast
. Proportion
. Bepetition
. Rhythm
ExecutiOn (neatness and skill in putting display together) 40 Points
Title lnformation Parameters Execution &
Neatness
Professionalism Visual Display
Lower left-hand corner of
the board
Name of store
Store image
Title of display
Student’s name
11 x 17 Bulletin board
or foam core board
Parameters met
Not Quite there
No Board
Flawless Work
Met Standards
Needs lmprovement
Unpolished
Presentation
Boardroom Ready
Student Level
Requires
lmprovement
Back to the drawing
Board
Display Window
Ready for Execution
(Understanding of Slore
lmage and Brand)
Appealing and
Marketable
(Representative of ihe
Chosen Store and Product)
Missed Consumer
Tafget (Not represenlaiive
ol ihe Store)
Written Analysis 20 Points
Write-Up Comments/Feedback/Critique
. One-page
‘ TYPed . Double-spaced . Explanation of
Conceot
Total 100 Points
PROIECT #1 (TNDTVTDUAL)
EVALUATION CRITERIA FOR TWO-DIMENSIONAL “DISPLAY WINDOW”
M ERCHAN DISE PRESENTATION
TWO-DIMENSIONAL “DISPLAY WINDOW”
Assume the following scenario: You are the new Merchandising Manager for a specialty retailer on Fifth Avenue in
New York. ln order to prove your skills to upper management and your boss, you have been given the project of
creating a display window highlighting the store’s merchandise and store image.
Store Selection
Content (unique idea and effective use of display concepts) 40 Points
Color Scheme Types of Line Types of Display Display Settings Effective
Composition
o Warm . Cool . Neutral 6 fti/u5e . Primary . rp Secondary . Tertiary . Analogous . Complementary . Monochromatic
. Vertical
. Horizontal
. Curved
. Diagonal
Promotional (oneitem,
line-of-goods,
related, or variety)
lnstitutional
o Realistic . Semi-realistic
. Fantasy
. Abstract
. Balance
n Dqminance
o Contrast . Proportion
. Repetition
. Rhythm
ExeCution (neatness and skill in putting display together) 40 Points
Title lnformation Parameters Execution &
Neatness
Professionalism Visual Display
Lower left-hand corner of
the board
Name of store
Store image
Title of display
Student’s name
11 x 17 Bulletin board
or foam core board
Parameters met
Not Quite there
No Board
Flawless Work
Met Standards
Needs lmprovement
Unpolished
Presentation
Boardroom Ready
Student Level
Requires
lmprovement
Back to the drawing
Board
Display Window
Ready for Execution
(Understanding of Slore
lmage and Brand)
Appealing and
Marketable
(Representative of the
Chosen Stor-a and Product)
Missed Consumer
Tafget (Not representaiive
ol ihe Siore)
Written Analysis 20 Points
Write-Up Comments/Feedback/Critique
. One-page
‘ TYPed . Double-spaced . Explanation of
ConceDt
Total 100 Points
EVALUATION CRITERIA FOR TWO-DIMENSIONAL “DISPLAY WIN DOW”

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