Starbucks Stakeholders Case Analysis Please follow the template to complete the analysis
Need to reply to two peers.
To provide a through response to a minimum of 2 peers. What is substantive? A substantive response is a well written paragraph will consist of a minimum of 7-10 sentences that add value to the discussion.
Minimal to need academic support when providing recommendations. Providing a reference is not enough. Anyone can add a reference article at the end of a deliverable. Both an in-text citation and a corresponding reference in the body of your deliverable. You are required to use an academic source and the textbook to support your deliverable.
I will provide you with the content that you need to reply in later work Who are Stakeholders? Stakeholders are individuals, entities, organizations, or groups
that have an interest in the activities of an organization. In short, stakeholders are
people—just like you and me who are affected by decisions of an organization. People
with similar interest comprise stakeholder groups. These groups are represented by
special interest groups, political parties, the government, corporate owners, and
employees to name a few. In a perfect world, the interest of stakeholders and
organizations should run parallel in the same direction. When it does not, conflict occurs.
Intragroup conflict between stakeholders is the basis for many of the issues that we deal
with in society daily.
How are Stakeholders Categorized? When conducting a stakeholder analysis, you
must categorize individuals and groups as either primary or secondary
stakeholders. Primary stakeholders are those who have a direct stake in a business
and its operations and vice versa. This means that they are the first in line to influence
and be affected by the success of failure of a business operation. In other words, the
actions of the organization may impact these individuals or groups. In turn, primary
stakeholders have a tremendous ability to impact the direct operations of the business
itself. Shareholders, investors, employees, managers, and customers are examples of
Secondary stakeholders may also be influential in the operations of a business and its
public reputation, but their stakes are less important than those of primary stakeholders.
Although their stakes are lower, they are still considered powerful. Hence, this group
represents a reason for concern. Examples of secondary stakeholders include
government regulators, civic institutions, social pressure groups, labor unions,
communities, religious groups, and the media. Environmental and animal welfare groups
are also considered stakeholders.
Caveat to Categorizing Stakeholders: One caveat to categorizing stakeholders is the
notion that stakeholders are dynamic and fluid—meaning that they can move (transfer)
from secondary to primary and vice versa in different situations. For example, the media
is considered a secondary stakeholder for most organizations until a crisis or a major
issue occurs for a business. During a crisis, the media would surface and report the
incident to hundreds and thousands of individuals. Accordingly, the media reports would
have the ability to directly influence perceptions of individuals in society and would
become a primary stakeholder. This is just one example. The government may also be
considered a secondary stakeholder until an organization breaks the law or avoids
compliance with an ordinance of some sort. Then, the government “steps up” and “shows
up” with the authority to impose sanctions or disband the entity altogether.
Why Do We Care?
Stakeholders compete for attention regarding their many differing issues (problems) or
“stakes”. Hence, managers must know how to prioritize stakeholder concerns. Typically,
primary stakeholders will have the most salient concerns that need to be addressed first.
On the other hand, secondary stakeholder concerns may not desire the dire level of
attention as those of primary stakeholders. This does not mean that secondary concerns
are not important or should not be addressed. However, knowing which issues to
address first will be a good practice for utilizing organizational time and resources.
As you conduct the stakeholder analysis, think of a comprehensive list of stakeholders
and categorize them accordingly. In future courses, you may learn a concept called
stakeholder mapping. For purposes of this course, I am content with your ability to
recognize stakeholders and categorize them accordingly.
Purchase answer to see full