Starbucks Internal and External Analysis

| April 21, 2014

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The main assignment (which carries 90% of the total assignment marks) is outlined below
You are required to complete a number of tasks which taken together require you to evaluate the strategy of Starbucks (using the case study). Your assignment needs to address each of the tasks and sub-tasks in turn. The aim of the assignment is to help you gain experience of applying the concepts, tools and techniques that have been introduced in the module to an organisation.
Use suitable and labelled diagrams, mathematical equations, statistical data, where relevant to explain the key points in the coursework
Undertake the following tasks:
Task 1: (1200 words; 40% weighting)
Analyse the impact of the external business and economic environment of your focal organisation (Starbucks) that affect its internal strategic choices and performance, in particular evaluating:
The main sources of competitive forces that exert pressure on the strategic behaviour of the firm (starbucks) within its industry, using Porter’s five forces of competition. For each of the five forces, pick one determinant and base your argument on that determinant
Task 2: (1200 words; 40% weighting)
Focusing on the internal environment of Starbucks, provide a critical review of its business strategy, and discuss what changes you believe are appropriate going forward.
• Using a resource based-view, talk about their tangible, intangible resources and human resources in detail. Please put each of them in different sub headings
• Use a value chain. Use appropriate diagrams to explain the key points. Please put each of the primary activities of the value chain in different sub headings.
• Talk about Starbucks porters generic strategy using the diagram
You could use a diagram like this for their tangible and intangible resources
There will be a cross over – try to see the linkage and relate the internal and external environments
READ THE STARBUCKS CASE STUDY. THE ASSIGNMENT SHOULD BE BASED ON THE CASE STUDY
Use a Range of sources – include books, journal articles, business news articles
I WILL UPLOAD THE STARBUCKS CASE STUDY
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