Special Project: Brochure

| March 16, 2014

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The purpose of this assignment is to facilitate student development of knowledge and skills in the development of selected types of media to educate others about HIV/AIDS. The spread of HIV in the United States has held rather steady at about 50,000 new infections per year. An estimated 1.2 million Americans have HIV and an estimated 240,000 HIV carriers are unaware they are infected which poses a public health risk.
There are many resources available for individuals infected with HIV / AIDS but many are unaware of these resources and how to access them. Many individuals do not have access to a computer, do not read newspapers etc, thus reaching the very populations who need health care the most is very challenging.
Please use the following scenario to develop a brochure that could be used to educate a specific vulnerable target population about HIV / AIDS with a specific focus on prevention.
Scenario:
You work in the marketing division of a non-profit HIV prevention organization. You were summoned to your supervisor?s office and told to create a HIV / AIDS campaign targeting a specific vulnerable population. Your campaign includes a brochure that is creative and appropriate for your assigned population: Adolescents (12-18)
Develop a brochure that includes:
1. A campaign logo
2. Briefly identify the target population.
2. Facts about HIV in your vulnerable population with appropriate documentation
3. At least 3 HIV / AIDS prevention resources including how to request the medication Truvada.
4. Document the information and resources using correct APA style and format.
Must be written in English.
Use the rubric below to achieve maximum points. Evidence of plagiarism will result in a grade of 0, and possible course failure.
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