Select two households featured in two different TV series or sitcoms. Classify each household into one of the social classes discussed in the text, and analyze its lifestyle and consumption behavior.

| May 21, 2014

Select two households featured in two different TV series or sitcoms. Classify each household into one of the social classes discussed in the text, and analyze its lifestyle and consumption behavior.

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Find two different advertisements for deodorants in two magazines that are targeted to different audiences. Content-analyze the written and pictorial aspects of each ad, utilizing any core values discussed in this chapter. How are these values portrayed to the target audiences?
How would you use the research evidence on affluent households presented in this chapter to segment the market for (a) home exercise equipment, (b) vacations, and (c) banking services?

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