Sales and Event Promotion

| June 19, 2015

Sales and Event Promotion

Marketing
You are working for a leading sales and events promotion company “C&M Fashion Sales and Promotions.” Your supervisor has assigned you to a project where you need to create a sales promotion plan. A client of the company wants to promote their newly opened retail store called “Savvy” in your city. “Savvy” offers a broad range of fashion apparel and accessories for women in the age group 22–40. The products are moderately priced and designed for urban working women.
You need to create a sales promotion plan for the client to promote the fashion apparel and accessories among the targeted audience.

For this paper:
you need to research the targeted customers to prepare a demographic report. Remember your target market is women in the age group 22–40.

Requirements:

1: Using the template, conduct a survey of 10 people from your target market to gather their demographic details. Be sure that the women you chose to interview belong to an age group spread across 22–40. Select women belonging to different ethnicities and geographic regions to make your survey rich and accurate. Use the template provided to capture the details of your survey.

2: Drawing on the information collected from the surveys, brainstorm and formulate a Word document containing 7 high-level ideas on the marketing strategies needed in order to reach the chosen consumer group. Explain why you think this will effectively appeal to and/or influence your target consumer.
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