Research paper on a Multi-National Company that does business in at least 3 different countries.

| May 28, 2014

The paper should address the following things:
1. A brief description of the company, its mission and values.
2. The countries that it operates in and the products and services that it provides.
3. Identification of its competitors and their market share.
4. The company’s foreign investment strategy.
5. A thorough evaluation of the company’s Strengths, Weaknesses, Opportunities and
threats.
6. A recommendation of a strategy for survival and profitability.

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Culture is clearly a concern when marketing in other countries. Despite the nebulous nature of the subject, there are some ways we can establish clarity in identifying cultural dimensions and how to deal with them. Explain these ways of establishing clarity and apply them to 3 distinct cultural environments we have covered in our case/article readings.

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