Research and analyze a United States or overseas company (developer, publisher, or hardware manufacturer) that is currently involved in the multimedia development industry. Include most of the following information in your analysis, but you are not required to answer every question listed below; they are there to serve as a guide in your research.

| May 23, 2014

Research and analyze a United States or overseas company (developer, publisher, or hardware manufacturer) that is currently involved in the multimedia development industry. Include most of the following information in your analysis, but you are not required to answer every question listed below; they are there to serve as a guide in your research.

Name and description of the company (including a brief history)
Type of company (developer, publisher, or hardware manufacturer)
Platforms or systems associated with this company
Specific products and/or services associated with this company
Genres associated with this company (if applicable)
What recent news has involved this company? Has the company experienced any unusual successes (or failures) in the marketplace?
How is the company involved with different aspects of the multimedia industry, including content creation, project management, prototyping, funding, development cycle, testing, manufacturing, marketing, and distribution?
What are this company’s revenue streams? How does it make money? Does it use a unique business model?
What do you think makes this company competitive in the marketplace? Is there anything particularly unique about this company? Who are its major competitors?
What marketing strategies does this company use?
Are there any industry issues that could pose a problem for this company? Has the company had to face any recent obstacles?
Using the Topic Paper Template provided in Doc Sharing, submit a 500 to 750 word count, double-spaced paper. Additional pages may include images such as company logos, website logos, and/or screen captures from websites. APA formatting is required, including proper in-text citations and a references list.

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