Remarks on Family by Dolce and Gabbana Bring Swell of Criticism

| July 19, 2016

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Assignment #1


Answer all of the following questions with specific reference to the article, “Remarks on Family by Dolce and Gabbana Bring Swell of Criticism” which is attached.


1.What do you think of Mssrs. Dolce and Gabbanas responses to Elton John? To the backlash on social media (SM)?

2.How could they have used the social media to defuse the situation?

3.Which specific SM platforms could they have used to achieve a more positive outcome for the brand, and how could they have used them?

4.What can other companies learn from this experience in terms of listening to the community and designing their SMM strategy and objectives?

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