recommendations for strategic marketing workbook

| August 19, 2015

Make recommendations for key marketing initiatives based on theory and the situation analysis outlined in the workbook. The workbook is a strategic analysis for H&M which will be uploaded shortly.
Recommendations may include changes to branding and positioning, product portfolio and development, pricing and distribution together with promotion strategy.
You should anticipate and document factors that may influence success or failure of your strategic direction.
You are expected to use ICMS library resources for your research and you must use and reference at least one academic journal article to support your recommendations in addition to that used by the student in the individual assignment.
Further
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market equilibrium
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.

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