Read through the case very carefully and follow the requirements

| January 31, 2015

I. External Assessment: Opportunities and Threats(about 1 page)

Strategy relates the organization to its environment. Therefore, we must understand the relevant environment in order to determine which strategies have potential for success. Chapter Two of Hill and Jones’ book provides you with concepts for this assessment.

The process of developing an external assessment consists of at least three stages:

o stage one—the analysis that includes systematic identification and consideration of the key aspects of the firm’s environment;

o stage two—the synthesis of the key aspects into an

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