Rationality in Food Decision Making – Insights from Behavioral Economics

| April 2, 2014

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First of all, thank you in advance for a great service. This will save me a lot of time and stress, and I hope to find someone who has some degree of interest in the topic.
So far these are the guidelines:
A 17 page APA-style paper on the topic named in the title.
– The references listed below should be used as main sources. But your paper should be
based on other journal articles (e.g. Journal of Consumer Research, Appetite, Food Quality and Preference, Journal of Marketing etc.), books and reports.
Check your paper for the following aspects:
– Does it have its own structure (don’t copy the chapter’s structure)?
– Do I relate my topic to a relevant context (why is my topic important against the background of Food Economics? Why is my topic relevant?)
– Do I have theoretical foundation?
– Are there any critical parts that other authors mention or that I can identify? Can I identify areas of
future research / trends?
Guidelines for the format of the paper:
– Length: 14 pages
– Layout: Times New Roman 12 font size, blocked, 1.5 line spacing
– Write a ½ page abstract at the beginning of your paper
– Citations: Be consistent!
Main sources to base the paper on:
Just, D.R.: Behavioral Economics and the Food Consumer. Pp.99-118. Additional Source:
Wansink, B. (2010). Mindless Eating. Why we eat more than we think. New York: Bantam Books.
AND http://mindlesseating.org
I will be very thankful for a motivated author. I am trying to spend as little time as possible on my studies, working on my own things instead and WILL submit follow-up projects in the areas of entrepreneurship/consumer affairs. Therefore, rather than a one-time help I’m looking for someone reliable, who I can work with for as many follow-on projects as my studies allow.
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