Ratio and Financial Statement Analysis

| June 19, 2015

Critically analyze the benefits and limitations of ratio analysis, explaining what factors impact the meaningfulness of such measures and what new practices or theories may be emerging regarding the application of ratio and financial statement analysis. Emphasize practical applications and real-world use of ratios synthesizing your readings in published research or survey articles

Answer the questions

Q1. ‘The ideas and practices associated with marketing emerged in response to the challenges posed by mass production, and these ideas and practices continue to evolve today’. To what extent do you agree with this statement? Illustrate your answer with relevant examples.

Q2. Marketing can be seen to comprise of a number of competing discourses. Identify and compare two of these using relevant illustrations.

Q3. Marketing is all about the production of signs and their meanings within contemporary societies. How far do you agree with this statement and why?

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