Qualitative Design and Quantitative Design

| June 25, 2015

Qualitative Design and Quantitative Design

Identify two articles: one in which the business problem is researched using a qualitative design and the other using a quantitative design.

 

Summarize each of the research designs.

 

Write a 350- to 700-word paper in which you compare and contrast the two approaches:

 

  • What are the strengths and weaknesses of each approach?

 

  • How can they be used most effectively in a combined approach?

 

  • Which method is more appropriate for research in your own business and functional area?

 

  • Include an in-depth introduction and conclusion

 

Format your paper consistent with APA guidelines.

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