Public Relations

| May 29, 2015

This is in regards to the Lance Armstrong scandal and how it affected the LiveStrong foundation.

Assignment : Developing a Public Relations Plan,

Write 5-6 pages in which you:

  1. Describe the mix of media you would use to implement your public relations campaign and explain in detail your objectives for each media form.
  2. Explain in detail how you can take advantage of community relations to generate positive publicity for your organization.
  3. Describe the government relations tactics you would use as part of your public relations campaign, and explain in detail how these tactics will help you achieve your objectives.
  4. Draft a news release that you will use in your public relations campaign.
  5. Explain in detail how the content, style, and essentials of your news release will help you persuade the public to your point of view.

Assignment must:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; in- text citations and references must follow APA or school-specific format

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2018DISC
Principles of Marketing
Business Environment and Marketing Research

Category: Marketing

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