PUB 620 MIDTERM SPRING 2015

| April 18, 2015

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CURRENT SCENARIO
? You are an E-Content manager for a subsidiary of Microsoft called e-etudiant.
E-Etudiant is a web based scholarly book company dedicated to The French Institute of Technology (FIOT)
whose main office is in Washington D.C.
? The institute was founded in 1860 by Elise Marcel, a world known historian.
? The company has secured this website for students of the FIOT.
? The website lists all the books that are available in remote campuses of FIOT.
? Currently the website lists all of 3,000 books available to the students but there
Is no component available to check out the books online.
? With a student enrollment of nearly 5,000 students, often times the books are
not available because of the distances between remote campuses
o Washington, DC
o Boston,
o Denver
o New York City
o Montreal.
This lack of accessibility for students will only continue to hinder the Institutes goals of company growth and
student satisfaction
PROBLEM AT HAND
1. THE FRENCH INSTITUTE OF TECHNOLOGY (FIOT) has a current
enrollment of 5000 students.
2. There are five campuses,
a. New York
b. Boston
c. Denver
d. Washington, D.C.
e. Montreal
3. E-Etudiant holds over 3,000 scholarly books, and other compilations of various French authors, poets
and historians in its company.
4. FIOTs main campus is located in Washington, D.C.
5. Students in remote campuses whom need to access any of these books, etc. can request the books
via the E-Etudiant website.
Modern Technology in Publishing
MS in Publishing Program
Prof. Bachiman
6. Books are sent to the remote campus via direction from the website usually with a 4 day lag
time.
7. Any student, who does not return a book, will not be able to graduate and faces legal fines and charges.
During the past week, Microsoft has reached out to E-Etudiant and offered them the opportunity to
accept a grant in the amount of $1,000,000 to enhance the E-Etudiant website.
? Dr. Jacqueline Dubois, the President of E-Etudiant is very excited about this opportunity and is
depending on you as their E-Content manager to present a business proposal on the project.
? She has read about the Google Library Project developers and mentions to you that she believes that
this could be a breakthrough for both E-Etudiant and FIOT.
Your mission:
? On April 5, 2015, you will submit your proposal to Dr. Jacqueline Dubois, the President of FOIT.
? If accepted you will be required to work with a group of colleagues to present a final proposal to
the Board of Directors the second week of May, 2014
? Please make sure your name is on each page.
You will submit both a hard copy and a digital version via Blackboard. The presentation must
include the following
? Mission Statement
? Flowchart of proposed initial CMS ( high level flow chart)
? Plan of action
? List of assets (web assets)
? Sample Homepage (this can be done in Word via Webpage template) Very simple
homepage is fine.
? Authoring Tools
? Type of CMS
? Ending Statement
Aides for completing midterm
? Business Plan Guides
? The Digital Crown textbook
? Class Lectures
? Related articles on the Google Libarary ProjectRelated articles on Google Library Project.
****Note
Be as creative as you want.
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Added on 15.03.2015 04:56
http://www.hulu.com/watch/133349
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Added on 15.03.2015 04:58
https://www.youtube.com/watch?v=ModchMNtg1I
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Added on 15.03.2015 05:01
http://newsbreaks.infotoday.com/nbreader.asp?ArticleID=16302

Pace University MS Publishing Program Student Name Project Name Writing Skills 30 possible points 30 20 10 Actual Points Writing is Concise and professional Writing contains some grammatical and spelling errors Writing contains numerous spelling and grammar errors Presentation Skills 10 possible points 10 7 3 Presentation is logical and complements the project Presentation is logical but weak in complementing the project Presentation is not focused or inline with the project Content 50 possible points 50 25 10 Content is focused and includes all aspects of coursework to date Content is somewhat focused or it t does not include greater then 80 percent of coursework to date Content is not focused and contains less then 80 percent of coursework to date. Home Page Design 10 possible points 10 7 3 Design is creative and professional and enhances the overall look and feel of the project Design is creative but lacks a professional appearance and does not enhance the overall look and feel of the project Design is void and does not enhance the overall project Total Possible Points 100 Actual points Comments Date Term Spring 2015

Business Plan 101: Nailing The Basics January 8th, 2008 · by Diane Tarshis There are two primary components to a business plan: the narrative portion (the words), and the financial portion (the numbers). Below is a guide to handling both with aplomb. The Words The narrative portion of your business plan should clearly explain your business concept, strategies for achieving your goals, and so on. Specifically, you need to include the following: 1. Business Description – Describe it simply and clearly – What is the opportunity? What problem are you solving for paying customers? – How much do customers currently pay to solve that problem? – Your business model, i.e., source(s) of revenue 2. Products and/or Services Offered – What are you selling? – At what price? – What are the features and benefits of what you are selling? – What makes it different and desirable? – How will products be manufactured or services provided? 3. Market Analysis – Industry overview—describe the size of your industry and its unique characteristics – Define your target markets. What is the size of your target market? What is its growth potential? – Is the market competitive? If not, why not? – Who are your customers? – Why will they buy from you? – How will you reach your customers, i.e., what is your marketing/sales plan? 4. Location – Where will your business be located? Why this site? – Do you need to rent space? If so, how much square footage do you need? – At what cost? Who pays for utilities? Who pays the real-estate taxes? – Are renovations or a build-out required? If so, who pays? 5. Competition – Give an overview of the competitive landscape – What is your competitive advantage? – Is it defensible, i.e., will your competitors be able to copy you easily? – List your five closest competitors and describe who they are: their products/services, their strengths and weaknesses, how you will be better than them 6. Management – Provide bios, qualifications, and experience of you and your team 7. Personnel – Who will you be hiring and at what pay rate? – For what positions? Describe the responsibilities – Who reports to whom? – What is your staffing/hiring plan, i.e., when will you fill each position? 8. Application and Expected Effect of Investment/Loan – How much money are you trying to raise? – What, specifically, will it be used for? The Numbers Your numbers need to support your words. Just as important, carefully examine your financials to be sure that you are where you want to be—sales don’t necessarily equal profit, and without making a profit your business won’t survive. 1. Sources and Uses of Funding A numerical restatement of section 8 as described above. Here you should list all your funding sources and the specific uses for those funds. 2. Capital Equipment List All the equipment you need to run your business, i.e., the equipment you use to provide your service, manufacture your product, and sell, store, or deliver merchandise. Do not include equipment you sell or equipment you expect to replace frequently (annually or more often). 3. Balance Sheet Shows the assets, liabilities, and net worth of a business at a specific point in time. Think of it as a snapshot of your finances on a particular day. 4. Breakeven Analysis The point at which your business will be breaking even, i.e., neither making a profit nor losing money— shown either in dollar sales or unit sales. 5. Projected Income Statement Also known as a Profit & Loss Statement. Shows a business’ financial state over a period of time, and is typically the basis for your budget(s). Don’t forget to include an explanation of your assumptions. The following are typically included: – Three-year summary – Detail by month, year 1 – Detail by quarter, years 2 & 3 6. Cash Flow Projections Cash is king! These are the most important financial spreadsheets you will create. They show when (and from where) cash will flow in and out of your business over time, and can make the difference between success and failure. They show you not only how much cash your business will need, but when it will be needed. Don’t forget to include an explanation of your assumptions. The following are typically included: – Detail by month, year 1 – Detail by quarter, years 2 & 3 That’s it! The goal is to write a business plan that tells a coherent story and has the numbers to support that story. Once all of these questions are answered, you can write your executive summary , which is meant to be a very, very short version of your business plan. While the executive summary is typically placed before the full business plan begins, it should be written last. You can’t summarize what you haven’t written, right? Diane Tarshis is a member of the Chicago Incubator and the founder of Springboard Business Plans, LLC.

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