promotional marketing and event management

| May 21, 2015


You have a friend who works in the sales department of an FMCG company, who has been moved into the marketing department and is a little confused about some of the terminology she is encountering. Knowing that you are studying marketing, she has asked you to explain what the difference is between brand marketing, shopper marketing and promotional marketing.

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Globalisation and Corporate Social Responsibility
Why can't people themselves?


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