PROMOTION STRATEGY

| June 19, 2015

PROMOTION STRATEGY
The intent of this paper is to examine the concepts and characteristics of a pricing strategy and determine how they apply to your particular product. The following areas should be addressed as a minimum.

PRODUCT-HONDA

1. What is your pricing objective(s) and what influenced your selection(s)?

2. What price strategy will you use? Why?

3. Will you use discounts, allowances, rebates, or volume-based pricing? If so, which ones and why?

4. Will you use any Geographic Price Policies? If so, how?

5. Which pricing tactics will you use? Why?

6. Is there any other material that you feel is pertinent in establishing your pricing strategy?

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