Profitability – Discuss the trends in the firm’s common size income statement along with trends in its profitability ratios. Explain the reasons for these trends and how they compare to the trends found for your comparison company.

| April 17, 2015

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Profitability – Discuss the trends in the firm’s common size income
statement along with trends in its profitability ratios. Explain the
reasons for these trends and how they compare to the trends found for
your comparison company.

Please do not define financial ratio. Just analyze them.
Source: latest 3 years of 10-Ks report for both Aeropostale and
PacSun

Comparison guideline
a. The products markets of the two companies emphasizing any differences
b. The differences in their accounting policies
c. difference in fianciial performance and the reasons for the
differences in their performances
d. The importance of the comparison company as a competitor
e. The ways in which the performance of the comparison company differs
from the primary company in overall performance

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