Prof.

| September 25, 2015

Case Assignments – Written – Group

 

Groups of students will undertake 7 written case assignments. The focus of seven of these assignments will be to respond to the specific questions. These are described further on in this course outline.  Each assignment shall be limited to three single spaced pages plus diagrams and appendices. A paper version or hard copy of the assignment shall be handed at the start of class which it is due. Please use APA style when citing and referencing information. http://apastyle.apa.org/

 

 

Assignment 2:   Arrowhead Mills (The Hain Celestial Group).The solid reputation of your consulting firm is paying off.  An important client, The Hain Celestial Group has asked your firm to undertake a McKinsey style (sequential) value chain analysis that highlights the flow of activities in the breakfast cereal industry.Please identify the key activities (minimum of eight) and offer a very brief description of each. Identify where your company fits on the value chain, and where its major competitors fit.  Also please identify some of the other companies (suppliers, customers, etc.) that participate in activities in the value chain. Please offer commentary as to whether there is evidence that some value chain components are growing or contracting. Finally, the client is asking for a brief note on some of the common risks faced by your company and its key competitors in this industry. Please offer five key risks.  Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?

 

Assignment 3:  Glencore

Your client is the Glencore.  It has hired your company to help them think through the outlook for the copper mining industry 2 years from now.  As part of your report, they would you to help them make sense of some of the uncertainty that lies ahead using Scenario Analysis and TOWS Analysis.In terms of the scenario analysis, please create four scenarios of what the industry will look like 24 months from now.  Scenarios should be labeled, best case, worst case and two moderate cases. To create the scenarios, please follow the follow process. Please identify 6 to 8 trends affecting the industry. Then identify five or six key uncertainties facing companies in the industry. For each of these uncertainties, identify offer a measurement scale (high, low; hot cold; light heavy).  From these uncertainties, pick the two with the highest potential impact on your company.  Explain why these two have the highest impact. From these two uncertainties create the scenarios. Then suggest which scenario is most likely and why.

 

Based on your choice of one of these scenarios, Please create a TOWS analysis of your company and its operating environment offering three points for each quadrant and ensure that each point is supported with empirical data. Choose the most important point from each quadrant. Match the categories as follows: strength/opportunity, strength/threat, weakness/opportunity, weakness/threat and suggest a strategic response by the company.

 

Please reference online information sources appropriately using endnotes. Please end the analysis with a discussion regarding implications. In others, after gathering the data, so what? What does it mean?

 

Suggested Reading:

  • Shoemaker, P. (1995) Scenario Planning: A Tool for Strategic Thinking. Sloan Management Review Winter 25 – 40.
  • Wierich, H. (1982). The TOWS Matrix – A tool for situational planning. Long Range Planning, 15 (2), 54 – 66.

 

 

Assignment 4: Twitter

Your firm has been asked to assess the strategic of position of a major player in the social media industry.  Your task is to:

 

  • Create a strategy map for Twitter that incorporates a Strategy Map, Balanced Scorecard  and Action Plan.

 

Please reference online information sources appropriately using endnotes.  Please use APA style when citing and referencing information. http://apastyle.apa.org/.

Please end the analysis with a discussion regarding implications. In other words, after gathering the data, so what? What does it mean?

 

Suggested Readings:

 

 

 

 

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