| May 20, 2015

Choose a world-known application (mobile, windows, mac, web)

1) describe how the product is monetized;

2) offer yor best ideas to change the product, model, strategy to increase profits (at least 2 ideas);

3) offer ideas to improve usability of the product (at least 2);

4) imagine yourself to be a marketing manager of the product that was given $1000000 to

develop the product. Describe how you would spend the money.


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Invitations to Joy – a speech by Jean Little


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