PRINCIPLES OF MARKETING

| January 31, 2015

1. b) Retailing
2. b) Full-service
3. d) Specialty products
4. d) Product development
5. a) Percentage of visitors those entering and who buy
6. d) By helping people to buy imported items
7. a) Strongly agree
8. d) Positioning decision
9. c) Specialty store
10. d) Retailing through store
11. a) Target market
12. b) Differentiation
13. c) Lifestyle
14. b) Product concept
15. d) All of the given options

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