Prepare an independent report of your experience of strategically managing the company (as part of a group) for the five-year period.

| March 22, 2015

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Kindly Please read carefully all guidelines and all attached files !!!
1.Player’s Guide – you will find data needed to do analysis.
2.Model student answer
3.BSG-zip folder – include all snapshots of changes and decision made and reports (5 years) in sectors below
Corporate Citizenship
Sales Forecast
Plant Capacity / Upgrades
Branded Production
Branded Distribution
Internet Marketing
Wholesale Marketing
Celebrity Endorsements
Private-Label Operations
Finance & Cash Flow
4.Some points analysed already by one of the my group member(Ace Athletic Company).Please have a look ,but do not copy.That gives an idea how should look my analysis
5.BSG-decision made -template- done by one of my group member(Ace Athletic Company) but need to be improved -please to not copy -is just to giving an idea
Please remember about report form -do not forget about descriptive statistics,tables , pie charts graph and charts!!!
Ace Athletic Company- name of our group’s company .
Each student is expected to prepare an independent report of his/her experience of strategically managing the company (as part of a group) for the five-year period. The suggested format and structure for this report is set out below.
Ace Athletic Company- name of our group’s company .
1.Contents Page
2.Introduction
3.Generic Strategy
Industry Overview
– PESTEL Analysis
– Five Forces Analysis
– Industry Life Cycle Analysis
– Opportunities and Threats
Company Overview
– Company Background
– Strengths and Weaknesses
Decisions:
– Year 11
– Year 12
– Year 13
– Year 14
– Year 15
Final Results
Reflections
Underlying Strategic Principles
Key Learning Points about Strategy
Conclusion
Reference List
Appendices ( not more than 5 pages)
CONTENTS PAGE
(What to include in this section)
The report should be clearly structured and follow a logical format.
A contents page should be included which should adequately set out the structure of the report in a systematic way
INTRODUCTION
(What to include in this section)
A good introduction would include the following:
What the report is about
Company’s long term objective
The name of your company
The products/services offered
The industry you operated in
The markets/regions you operated in
The number of year the company was already in operation
The number of year you operated/managed the company
The number of firms competing in the industry, etc
INDUSTRY OVERVIEW
(What to include in this section)
(I) PESTEL Analysis
Wider-macro environmental factors and implications for subject industry
(Draw on information from the Glo-Bus website /Participant’s Guide)
(Draw on actual data used in running the company)
(Draw on supporting evidence from relevant external sources)
(II) Industry Life Cycle Analysis
Provide analysis / supporting evidence and drawn conclusion
(Opportunities for growth – High, slower growth, low growth opportunities)
(Competitors in industry – Not well established vs. dominant and well established
(Brands – Not well established vs. well established brands)
(Competitive rivalry – low, increasing, fierce)
(Products & Services – Highly differentiated vs standardised products/services)
(Supply chain – not well established vs. well established)
(Knowledgeable customers/ sophistication of buyers – low, increasing, high)
(Barriers to entry – low, medium, high)
(Consolidation / Mergers & Acquisitions occurring)
(Substitution threats)
(Exit barriers – low, medium, high)
lll) Porter’s Five Forces Analysis
Industry analysis and attractiveness of the subject industry
(Draw on information from the Glo-Bus website/ Participant’s guide)
(Draw on actual data used in running the company)
(Draw on supporting evidence from external sources)
(IV) Opportunities & Threats
Based on the above and any other analysis, discuss/identify any
opportunities & threats for the subject industry.
COMPANY OVERVIEW
(What to include in this section)
Company’s Position when you took over at the end of Year 10.
Main strengths of the company:
– Competitive positioning
– Market Share
– Demand for the product
– Retail Coverage
Main weaknesses of the company:
– Poor performing markets
– Market Share
– Industry Average
– Demand for the product
DECISION SECTION
(Repeat for each year you ran the company)- see model student answer
KEY DECISIONS AREAS:
Product Design
Production Operations & Worker Compensation
Pricing & Marketing
Corporate Social Responsibility & Citizenship
Financing
STRATEGIC THINKING: In terms of each of the above area explain:
Why did you make these decisions?
What results were you hoping for?
ACTUAL OUTCOME / RESULTS ACHIEVED
Where did you place in the industry?
Did demand increase; by how much; in which markets?
Did market share increase; by how much; in which markets?
Did retail coverage increase; by how much; in which markets?
Did you meet investors’ expectations?
How much did Revenue / other performance measures increase by?
COMPETITORS: How did you perform in relation to competitors?
DECISION SECTION
(REPEAT FOR EACH YEAR 11-15 -)
DECISION PERIOD
KEY DECISIONS MADE
STRATEGIC THINKING
OUTCOME/RESULT ACHIEVED
PERFORMANCE OF COMPETITORS
YEAR 11
12
13
14
15
You should set out YEAR-BY-YEAR descriptions of and reasons for your decisions. For each year describe:
– What key decisions were made;
– The strategic thinking behind the decisions making process;
– The outcome/results of these decisions;
– How you performed in relation to your competitors.
Repeat this process 5 times to reflect on each year of running the company
Year 11….
Year 12…..
Year 13…..
Year 14…..
Year 15…..
FINAL RESULTS
FOR THIS SECTION, YOU WOULD NEED TO PROVIDE AN ASSESSMENT OF HOW YOUR COMPANY PERFORMED OVERALL
1.For each of the regions you operated in (i.e. Europe-Africa, Asia-Pacific, Latin America, North America), discuss:
– Market Share captured at the end of Year 15
– Increase/Decrease in Demand for Company’s Products at the end of Year 15
– Company’s Performance in relation to Investor’s Expectations
2.Discuss your overall competitive positioning in your industry
3. Discuss how well or indeed how poorly you performed. Your reflections and self appraisal of either success or failure is important.
REFLECTIONS
Here you would need to reflect on the main issues uncovered and/or lessons learned through the simulation exercise as they relate to: the actual strategic decision making process; the interaction between and among team members; and your own personal performance and experiences. Among other things, this could include a discussion on the following:
Competitive strategy(ies) chosen and what you might have done differently
(with the benefit of hindsight).
Company’s long term strategy vs. responding to performance measures
[Revenue, EPS, ROE, Stock Price, Credit Rating, Image Rating].
Staying ahead of the competition and anticipating their next moves.
Difficulties reaching decisions given the different personalities/viewpoints of
fellow team members.
UNDERLYING STRATEGIC PRINCIPLES
Provide some discussion/analysis on the need for strategic thinking, strategic visioning and strategic management. This might include inter alia the following:
Selection of ‘best’ Competitive Strategy – Theory vs. Practice
Difficulties and dilemmas in ‘sticking’ with selected strategy.
Proactive vs. Reactive Responses to the competition.
KEY LEARNING POINTS
Provide some discussion/analysis which might include the following:
Importance of assessing the wider macro-environment.
Importance of assessing the industry and competitors.
*Complexities of running a company.
Importance of having a clear and shared focus for the company
Strategic analysis and planning required for maintaining
competitive position.
*Complexities of meeting different stakeholder expectations
CONCLUSION
Provide a summary of your main findings and experiences of running the company:
Comment on the complexities and caveats encountered
along the way.
*What role doe strategy play in the decision making
process?
What lessons have been learnt regarding the search for
competitive advantage?
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