prepare a report

| April 8, 2015

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The Internet provides a wonderful opportunity for doing marketing research and learning about various consumer markets. You are to prepare a report on the size, location, purchasing power, and market potential for the 3 largest minority target markets in the country—Hispanic Americans, African Americans, and Asian Americans .
Not all information on each market will come from just one source. You may need to access more than one website for each market in for the assignment. All of the information below needs to be included in each report. Be sure to cite all information that is not common knowledge and provide a bibliography at the end of the paper. The assignment should be done in outline form.

ex;
Introduction

(comments)

AFRICAN AMERICAN

Total numbers in the U.S.

Information (source)

Percent of the total U. S. population

Information (source)

Rate of growth

Information (source)

Average household size

Information (source)

Average age

Information (source)

% with college degrees

Information (source)

Average or median income levels

Information (source)

Geographic location(s) – metro, states, etc.

Information (source)

Brands that have higher than average purchase for each group

Information (source)

Identify specific products which have above average usage for each group

66 pts from the following:
Total numbers in the U.S.
Percent of the total U. S. population
Rate of growth
Average household size
Average age
% with college degrees
Average or median income levels
Geographic location(s) – metro, states, etc.
Brands that have higher than average purchase for each group
Identify specific products which have above average usage for each group
Best media to use to target each group
15 pts from the following:
In a minimum of 2, but no more than 4 paragraphs, evaluate and summarize the overall business potential of “each” minority market for a national marketer of your choice. Examples: P&G, Ford, etc.
10 pts from the following
Appropriate use of citations 5 pts
Bibliography 5 pts
Information (source)

Best media to use to target each group

Information (source)

ASIAN AMERICAN

Total numbers in the U.S.

Information (source)

Percent of the total U. S. population

Information (source)

Rate of growth

Information (source)

Average household size

Information (source)

Average age

Information (source)

% with college degrees

Information (source)

Average or median income levels

Information (source)

Geographic location(s) – metro, states, etc.

Information (source)

Brands that have higher than average purchase for each group

Information (source)

Identify specific products which have above average usage for each group

Information (source)

Best media to use to target each group

Information (source)

HISPANIC AMERICAN

Total numbers in the U.S.

Information (source)

Percent of the total U. S. population

Information (source)

Rate of growth

Information (source)

Average household size

Information (source)

Average age

Information (source)

% with college degrees

Information (source)

Average or median income levels

Information (source)

Geographic location(s) – metro, states, etc.

Information (source)

Brands that have higher than average purchase for each group

Information (source)

Identify specific products which have above average usage for each group

Information (source)

Best media to use to target each group

Information (source)

BUSINESS POTENTIAL

African American

Comments/rationale narrative

Asian American

Comments/rationale narrative

Hispanic American

Comments/rationale narrative

BIBLIOGRAPHY

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“The Right Way to Manage Unprofitable Customers,” Harvard Business Review, April 2008.
Xerox: The Early Days.

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