Powerpoint presentation

| February 12, 2014

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Undertake an individual piece of research on one of the companies (McDonalds, Tesco, Hilton, SABMiller, M&S, IKEA).
Using the theory in the 2 presentations attached (7 and 8), dedicated to foreign market entry modes and FDI, you need to prepare a PowerPoint presentation (maximum 10 slides including the list of references) covering:
• company’s background
• scope and reasons for international operations
• strategic goals
• choice of foreing market entry modes
• possible advantages and disadvantages of alternative market entry modes
• problems and challenges associated with different entering options in different locations.
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