Portfolio C

| February 12, 2014

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You must write two documents as follows:
1. Document 1 (page 1) is an email from the PR Manager to Amanda Chang-Brown, the founder and Managing Director of GCCPL. The purpose of this email is to persuade Ms Chang-Brown to authorise recruitment of a new National Crisis ommunication Manager within the Public Relations Department, and to fund a crisis communication training program for all senior managers. Ms Chang-Brown will be reluctant to agree.
2. Document 2 (page 2) is an email from the newly appointed National Crisis Communication Manager to each GCCPL State Manager. In this email the new appointee introduces himself and explains the reasons for his appointment. He also provides details of a forthcoming twoday retreat for GCCPL’s Senior Managers, which will be held on the Gold Coast, and where he has arranged for a team of crisis communication specialist consultants to provide an intensive, customised training program.
Each email must:
o fit within one A4 page, use size 11 or 12 font and comprise 250-300 words o include at least two different citations (unusual in a business context, but necessary here for assessment purposes)
o be written using the Portfolio C: Business Documents Template (page 6
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Category: Management

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