Online marketing and consumer psychology

| February 12, 2014

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In this paper I want to explain that how online marketing is performing in today’s busy life specially in metro and how consumer is reacting and responding towards it and more importantly what are consumer psychology i.e. How they think about it(positively and negatively). Paper should include some limitation of study in the end.
When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Marketing online is a subject that many companies now have to consider, and the subject would create a useful marketing dissertation. More specific subjects are suggested here.
How companies like Apple , Nike, Amazon and others are using consumer psychology study to customise or personalise their products.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender effect website preference?
How can firms successfully combine online and offline shopping features? The case of
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
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Key Words in Marketing
Marketing – Advertising and Promotions


Category: Marketing

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