New development in revenue management

| February 25, 2015

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Project Overview: The student should carry out a critical analysis on the new developments of revenue management and their impact such as for example the development towards CCRM, hierarchal issues within RM, and the new relationship between RM and distribution etc.
The students should critically analyse the new developments and discuss their potential benefits and barriers regarding any implementation issues, especially in the hospitality industry.
(references should base on academic journals.)
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